RV makers are seeing surging demand as stay-at-home orders lift and some companies are struggling to keep up

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  • RV dealers have been seeing a spike in purchases now that summer is coming and states are starting to ease lockdown restrictions.
  • Marathon Coach, an RV maker, predicts its sales will be 30% higher this year compared to last year, according to Marathon Coach president and owner Steve Schoellhorn.
  • Airstream saw an 11% increase in RV sales between May 1 and May 21 compared to the same period last year, according to Airstream CEO Bob Wheeler.
  • Interest is so high, Airstream has been struggling to keep up with customer orders, especially because many factories were shut down for at least 40 days.


RVs are becoming the go-to vacation for many Americans coming out of lockdown.

Dealers have been seeing a spike in purchases now that summer is coming and states are slowly starting to lift stay-at–home restrictions.

According to a study conducted by Kampgrounds of America (KOA), which runs a series of privately owned campgrounds, 34% of prospective US and Canada-based campers say that road trips will be the safest form of travel when stay-at-home orders have been lifted. This increasing interest in road trips may also lead to 46 million Americans will take an RV trip in the next year, according to the RV Industry Association.

The RV Industry Association also found that 20% of US residents surveyed have become more interested in RV travel than flying, tent camping, cruises, and rental stays rental amid coronavirus concerns. This jump in RV interest is already being reflected in the rental space.

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